“KC, what should I do? Should I be afraid?”
Developers and other people in the property business are asking me whether I agree the market is dead, and whether I think it will get better soon.
And this morning I had another interesting conversation. A buyer told me he wanted to talk because he expects there may soon be some real bargains coming onto the market, and he is ready to buy if the right opportunity comes along.
That probably describes the mood better than most reports do. Some people are worried, some are waiting, and others are already looking for opportunity.
The crackdown is real, but let’s keep it in perspective
On 21 August 2026, Thailand’s Department of Special Investigation carried out searches at three locations in Pattaya and Banglamung as part of an investigation into suspected nominee shareholding, land ownership and businesses operated on behalf of foreigners.
So there is no point pretending nothing is happening. There is clearly more scrutiny today than there was before.
But there is an important difference between saying that Thailand is investigating illegal nominee structures and saying that every foreigner living in a house owned by a Thai company is suddenly in trouble. Those are two very different things.
For foreign buyers, company ownership was normal
I have been working in Pattaya property since 2003. For decades, when foreign buyers purchased houses and villas, a Thai company holding the property, followed later by a sale based on transfer of the company shares, was completely normal.
And I mean normal. The buyers I dealt with did not arrive thinking they were entering some mysterious underground arrangement. All of them saw it as the established way things were done. Agents knew it, lawyers knew it, accountants knew it, developers knew it and buyers knew it. Properties were openly advertised as being held in “company name”.
Today the atmosphere feels different, and understandably so. But we should not rewrite history and pretend that thousands of foreign buyers knowingly entered into something they believed was illegal. That is simply not how the market operated.
So what is a nominee?
The easiest way to understand it is this: a Thai shareholder is not automatically a nominee. The issue is whether that shareholder is genuine.
If somebody genuinely owns shares, has paid for them, understands the investment and has real shareholder rights, that is one situation. If a Thai person’s name is simply being used on paper while somebody else provided the money and exercises the real control, that is a very different situation.
That is the kind of distinction the authorities are looking at. And that is also why I do not agree with the current tendency to throw every Thai company, every foreign shareholder and every company-owned villa into one big panic basket.
Should existing homeowners be afraid?
My answer is: don’t panic, but do understand your own situation.
If your home is held through a Thai company and you do not really know how that company was set up, who the shareholders are, how it was funded or what has happened inside the company over the years, then now is a sensible time to find out.
The same applies if you are buying an existing company-owned property. Years ago, somebody might simply have said, “The house is in company name, so we transfer the shares.” Today I would want the buyer’s lawyer and accountant to look properly at the company before taking it over.
Not because every old company is bad, but because when you buy the shares you are taking over the company and its history as well. That deserves proper due diligence.
Is the Pattaya property market dead?
No. Nervous in certain areas? Yes. Slower in some segments? Definitely. Dead? No.
I have been around Pattaya long enough to see the property market declared dead many times. We have lived through the Asian Financial Crisis, the tsunami, military coups, the Global Financial Crisis, the Russian rouble crisis, COVID, the war in Ukraine and the slowdown in China. Every time, people predicted the end of the market. And every time, sooner or later, buyers came back.
The current uncertainty will undoubtedly make some buyers hesitate, particularly when it comes to land and houses held through companies. It may also encourage some owners to sell.
And that brings us back to the buyer who called me this morning. He was not afraid. He was interested. His thinking was simple: if other people become nervous and good properties come onto the market at attractive prices, he wants to be ready.
That is also how property markets work. One person’s uncertainty can become another person’s opportunity.
Will the fear pass?
I believe much of it will.
I do not mean that Thailand will suddenly stop enforcing laws against illegal nominee structures. It should not. If Thai people are being used purely as fake shareholders to hide foreign ownership or operate businesses illegally, the authorities have every right to investigate.
What I expect is that the market will gradually become better at separating genuine legal structures from illegal ones. Right now, everything tends to get mixed together in the same conversation: Thai company, foreigner, land, nominee, illegal. Real life is rarely that simple.
There are genuine Thai companies, genuine Thai shareholders and legitimate businesses with foreign shareholders. There are also structures that probably should never have been created in the first place. Those are not the same thing.
Maybe something positive can come from this
Thailand remains, in my opinion, one of the very best places to live in Asia. So rather than constantly looking for ways around an ownership system that was never really designed for today’s international residential market, perhaps this is also the right moment to think about better options.
Clear rules, sensible limits, proper taxation and no nominees would benefit everybody.
If Thailand can remain one of Asia’s number one lifestyle destinations, why should the ambition not also be to become the undisputed number one place in Asia to live?
Foreign residents buy homes, employ people, use local services, eat in restaurants, send their children to schools, use hospitals and spend their savings here. A transparent residential ownership system could be good for them and good for Thailand.
So what should foreign homeowners do?
For most people, nothing dramatic.
Understand your situation, keep your company administration and accounting properly maintained, and if you are genuinely concerned, have the structure reviewed by an independent professional. Do not make expensive decisions simply because somebody has frightened you.
Likewise, if you are buying today, do not assume that “company name” means either perfectly safe or automatically illegal. Look at the facts.
After more than twenty years in the Pattaya property market, I have learned something very simple: markets do not like uncertainty, but uncertainty does not last forever.
Some owners will worry, some buyers will wait, and some buyers are already preparing to go bargain hunting.
Personally, I think that tells us everything we need to know.
Author Bio

KC Cuijpers is the founder and CEO of Town & Country Property, a long-established real estate agency serving Pattaya, Jomtien, Bangsaray, and the wider Eastern Seaboard. With close to 25 years of local property experience, KC has been involved in sales, rentals, land transactions, project development, and advisory work. His approach is practical, straightforward, and based on real-life experience, not theory. Through TCP News, he shares honest market insight, useful property guidance, and a little common sense for buyers, sellers, investors, and anyone considering making Thailand their home.